Gamma Iota Recruitment and Snow Days

Ready to door-chant.

Also known as the "DePaucalypse" or "Depapocalypse", the winter storm this week closed school and the town surrounding DePauw.  It did not put a freeze on the Gamma Iota's fun.  In between recruitment rounds the Delta Gammas celebrated their two snow-days with a dance party, big screen movies, sledding, baking party, and even a few in-chapter hair cuts.  As one of few chapters not to run out of power, they even offered their home for other sorority women to stay in if needed.  As the storm rolls out and Bid Day becomes closer, this chapter is ready to have one of their best recruiting years.  On a campus with a 70% Greek population, Delta Gamma stands out by having the most sincere sisterhood.  They truly care about each other, are known for being involved, but aren't too busy to have fun!  DePauw's motto is "Uncommon Success", and may be the best way to describe this chapter, because their dedication to friendship and fun is hard to come by.

DGs newly erected sign stands strong in the winter storm.

No school tomorrow!

Four Birthdays in one week? Better get baking.

Getting glamorous at Gamma Iota.

Definitely DePauw

Brick buildings,  Ivy and tall trees.  Field Hockey practice.  A small town with a lot of school spirit.  ~70% Greek involvement on campus.

These things introduced me to the 60 year old Gamma Iota chapter at DePauw University.  DePauw is classically mid-west meets old college tradition.  While the members live in the house for four years then move away as alumnae, some at Gamma Iota will always be connected to the chapter.  Gamma Iota House Director Kandy is known by collegians as "mom".  She never pledged Delta Gamma but grew up within its walls- her mother was the House Director during Kandy's childhood!  The kitchen staff have similar long term ties to Delta Gamma.  The dedication from the professional staff echoes the rich sisterhood within the chapter.
Taking their traditions in a fresh direction, Gamma Iota is one of a few chapters implementing the Delta Gamma marketing plan.  Their message: "Definitely Delta Gamma" could be seen loud and clear during the first weeks of school.  They will use "Definitely Delta Gamma" as a theme for all events and PR throughout the year, creating ideal name recognition and consistency.

They started with a back to school banner and painted their walkway,

wore their Definitely DG shirts anywhere and everywhere (class, the gym, work, ice cream, campus activities fair, I think you get the picture),

and used consistency to show the campus DG pride.  They are on the track to being the most well recognized chapter on campus.  This theme covers not just their attire and decorations, but their events as well. 

It's incorporated into their fall COB events:

• Definitely Cool- Outdoor movie on chapter lawn and a smores party at the campus fire-pit
• Definitely Classy- Tea party and Fondue party
• Definitely Creative- Nautical themed dinner and Build Your Own Pizza party

It's incorporated into Anchor Splash:

• Definitely Doing Good t-shirts

It's a marketing strategy that is easy, fun, and will work.