Definitely DePauw

Brick buildings,  Ivy and tall trees.  Field Hockey practice.  A small town with a lot of school spirit.  ~70% Greek involvement on campus.

These things introduced me to the 60 year old Gamma Iota chapter at DePauw University.  DePauw is classically mid-west meets old college tradition.  While the members live in the house for four years then move away as alumnae, some at Gamma Iota will always be connected to the chapter.  Gamma Iota House Director Kandy is known by collegians as "mom".  She never pledged Delta Gamma but grew up within its walls- her mother was the House Director during Kandy's childhood!  The kitchen staff have similar long term ties to Delta Gamma.  The dedication from the professional staff echoes the rich sisterhood within the chapter.
Taking their traditions in a fresh direction, Gamma Iota is one of a few chapters implementing the Delta Gamma marketing plan.  Their message: "Definitely Delta Gamma" could be seen loud and clear during the first weeks of school.  They will use "Definitely Delta Gamma" as a theme for all events and PR throughout the year, creating ideal name recognition and consistency.

They started with a back to school banner and painted their walkway,

wore their Definitely DG shirts anywhere and everywhere (class, the gym, work, ice cream, campus activities fair, I think you get the picture),

and used consistency to show the campus DG pride.  They are on the track to being the most well recognized chapter on campus.  This theme covers not just their attire and decorations, but their events as well. 

It's incorporated into their fall COB events:

• Definitely Cool- Outdoor movie on chapter lawn and a smores party at the campus fire-pit
• Definitely Classy- Tea party and Fondue party
• Definitely Creative- Nautical themed dinner and Build Your Own Pizza party

It's incorporated into Anchor Splash:

• Definitely Doing Good t-shirts

It's a marketing strategy that is easy, fun, and will work.